Using Technology to Create Strategic Options Essay

Using Technology to Create Strategic Options - Essay Example e human resource of the company, the company survives the competition it is presented with because it gets people who can rightly produce or create computer hardware and software that matches the experiences of users, connect users to the company, and trade out products to consumers. It is important to mention that assessing a company’s competitiveness on the technology market from a demand side should give much attention to user specification. It is for this reason that in the selection of its human resource base, Apple Inc. ensures that it is only the best employees who can predict and forecast the market from a user-based perspective and create technology based hardware and software that meet the demands of users. Another important resource that Apple Inc. has for years used in gaining competitiveness and remains important in competing is financial resources. The computer hardware and software industry has been described as one of the most capital intensive industries in th e world. This is because of the fast changing nature of the industry, where on a rapid basis, the trend of user demands change. As these demand changes happen, companies in the industry have been obliged to also change their marketing mix and manufacturing strategies to ensuring that they become the preferred destination for consumers seeking change (Hannah and Peter, 2013). In such a situation, competition becomes almost impossible in the absence of sufficient funds to compete. For Apple Inc. there remains the need for rapid capital injection so as to compete because most of its competitors continue to become financially viable and strong on the competitive market. In the creation of strategic options for its financial needs, it is strongly recommended that the company undertakes key financial...This is because out of the numerous strategic options, the companies become equipped with the selection of the most preferred and suitable choices that best respond to the dictates of the m arket in which they find themselves. In today’s competitive market, specifically for the computer hardware industry, the need and use of technology in the creation of strategic options has become necessary and relevant than ever before. This is because the computer hardware industry is by nature a technology based industry that has so much responsiveness in the demand side of the technology market. This paper shall therefore explore how Apple Inc. as a player in the computer hardware and software industry has used technology to alter the competitive dynamics of its market space. Resources needed to compete Sampler (2013) identifies three major dimensions of IT progress, out of which is the reach dimension. As far as reach is concerned, three other dimensions can be found, which are user experience, connectivity and commerce. The selection of various options has however been done with particular focus and attention to what prevails with competitors. This is because consumers of products and services offered by the company keep becoming inclined with the choices of products and services they want.